241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.

People gather as a crowd of sea lions lay on floating docks at Pier 39 in San Francisco, California May 4, 2015. Hundreds of sea lions began hauling out on the docks following the Loma Prieta earthquake of 1989, and face no natural predators at the pier. (Photo by Robert Galbraith/Reuters)

People carry the body of a man they uncovered from under the rubble of houses destroyed by Saudi airstrikes in the old city of Sanaa, Yemen, Friday, June 12, 2015. (AP Photo/Hani Mohammed)

People walk down the street while Hurricane Matthew approaches in Port-au-Prince, Haiti October 3, 2016. (Photo by Carlos Garcia Rawlins/Reuters)

A female soldier from the honour guards prepares for a welcoming ceremony for Uruguay's President Tabare Vazquez at the Great Hall of the People in Beijing, China, October 18, 2016. (Photo by Jason Lee/Reuters)

People watch participants, whose faces are painted as popular Mexican figure “Catrina”, during the annual Catrina Fest, part of Day of the Dead celebrations, in Mexico City, Mexico, November 2, 2016. (Photo by Edgard Garrido/Reuters)

A man dressed as the Sesame Street character Big Bird sits on a bench waiting to take pictures with people walking through Central Park in New York U.S., November 14, 2016. (Photo by Shannon Stapleton/Reuters)

People wearing Christmas hats bath in a pool of watermelon peel during a Christmas service at a hot spring in Luoyang, Henan province, China, December 24, 2016. (Photo by Reuters/Stringer)