To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A monkey runs away with a piece of bread in it's mouth at a park in a suburb of Kuala Lumpur, Malaysia, Monday, March 4, 2013. (Photo by Mark Baker/AP Photo)

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Masked men ride in a morning procession as part of the “Cavalhadas” festival in Pirenopolis, Brazil, Sunday, May 19, 2013. The popular festival is a tradition that was introduced in the 1800's by a Portuguese priest to mark the the ascension of Christ. The 3-day festival reenacts the Christian knights' medieval defeat of the Moors. (Photo by Eraldo Peres/AP Photo)

Kevin and Merith Starren have their picture taken by Merith's brother Mark Ernst (R) and nephew Logan Ernst (L) in front of a 50-foot snowman named “Granddaddy” in Gilman, Minnesota, March 6, 2014. (Photo by Eric Miller/Reuters)

A tourist crosses flooded St. Mark's Square in Venice, Italy on November 11, 2012. Flooding is common this time of year and Sunday's level that reached a peak of 58.66 inches was below the 63 inches recorded four years ago in the worst flooding in decades. (Photo by Luigi Costantini/Associated Press)

(L-R), Pilot Gregory H. Johnson, European Space Agency astronaut Roberto Vittori, Mission Specialist Greg Chamitoff, Commander Mark Kelly, Pilot Gregory H. Johnson, Mission Specialist Michael Fincke, and Mission Specialist Andrew Feustel, participate in a Terminal Countdown Demonstration Test (TCDT), at the Kennedy Space Center, on April 1, 2011 in Cape Canaveral, Florida. The TCDT will culminate in a full dress rehearsal for the planned April 19th launch of Space Shuttle Endeavour’s final scheduled flight to the International Space Station before being retired. (Photo by Mark Wilson/Getty Images)

A Houthi follower with fake blood on his clothes lies on the ground to represent a victim as others perform a war dance during a ceremony marking the first anniversary of the Houthi movement's takeover of Yemen's capital Sanaa September 21, 2015. (Photo by Khaled Abdullah/Reuters)

Alfred Yetta (L) and Kay Manning pose for a photo in front of a cardboard cut-out of Pope Francis, during an event organised by Christa Scalies, the co-creator of the Pop-Up Pope, in Fado Irish Pub & Restaurant in Philadelphia, Pennsylvania, September 16, 2015. (Photo by Mark Makela/Reuters)