A model wears a creation for the Louis Vuitton Spring/Summer 2024 womenswear fashion collection presented Monday, October 2, 2023 in Paris. (Photo by Vianney Le Caer/AP Photo)

Italian model Vittoria Ceretti presents a creation by designer Virginie Viard as part of her Spring/Summer 2024 Women's ready-to-wear collection show for fashion house Chanel during Paris Fashion Week in Paris, France ob October 3, 2023. (Photo by Sarah Meyssonnier/Reuters)

Artturi Lehkonen #62 of the Colorado Avalanche scores against goalie Jake Allen #34 of the New Jersey Devils in the first period at Ball Arena on February 26, 2025 in Denver, Colorado. (Photo by Matthew Stockman/Getty Images/AFP Photo)

A squirrel fights for its life in the bill of a great blue heron at the Mission Trails Regional Park in California in the second decade of April 2025. (Phoot by Decker Nomura/Solent News & Photo Agency)

Members of kibbutz Nirim celebrate Shavuot, a Jewish holiday marking both the giving of the Torah and the wheat harvest, at the kibbutz near the border of the besieged Gaza Strip on June 1, 2025, for the first time since the October 2023 attacks by Palestinian militants. (Photo by Menahem Kahana/AFP Photo)

Nick Uhlig and Philipp Oettel race alongside Lukas Erlecke and Leon Freygang during the opening round of the German sidecar championship at the 58th ADAC Motocross in Schopfheim, Deutschland on June 1, 2025. (Photo by Grant Hubbs/IMAGO via Avalon)

American singer Sabrina Carpenter performs onstage at the 2024 Coachella Valley Music and Arts Festival at Empire Polo Club on April 12, 2024 in Indio, California. (Photo by Emma McIntyre/Getty Images for Coachella)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)