Guns decorated with gold and jewellery are displayed in the Drugs Museum, used by the military to showcase to soldiers the lifestyles of Mexican drug lords, at the headquarters of the Ministry of Defense in Mexico City, October 14, 2016. (Photo by Henry Romero/Reuters)

Naked cyclists wearing masks, ride through the streets of Mexico City during the World Naked Bike Ride day, Saturday, June 11, 2022. (Photo by Eduardo Verdugo/AP Photo)

Hot-air balloons fly over Metropolitano park during the International Hot-Air Balloon Festival in Leon, state of Guanajuato, Mexico on November 19, 2023. (Photo by Henry Romero/Reuters)

A woman is pictured in the municipality of Iztapalapa as the outbreak of the coronavirus continues in Mexico City on May 27, 2020. (Photo by Carlos Jasso/Reuters)

Esther Abad free diving in Cenote Chukum, in the Yucatan peninsula in Mexico on June 13, 2022. (Photo by Wojciech Dopierala/Mercury Press)

Eduardo Salles (Mexico City, 1987) is advertiser, designer, illustrator, writer and professor at the Miami Ad School. And a professional procrastinator!, he says. Ex Creative Director of Nike, Kit Kat and Red Cross Mexico. He has won awards as diverse as Cannes Lions (advertising), Walter Reuters prize (journalism) and Juan Rulfo Short Story Award (literature).

A musician plays his violin next to a depiction of La Santa Muerte (Saint Death) at a shrine during Day of the Dead celebrations in Ciudad Juarez, Mexico, November 2, 2015. (Photo by Jose Luis Gonzalez/Reuters)

View of a raccoon dog or Tanuki (Nyctereutes procyonoides) at the Chapultpec Zoo in Mexico City on August 06, 2015. This species is native from Japan and China. (Photo by Alfredo Estrella/AFP Photo)