Models on the catwalk Yeezy: Season 4 show, Spring Summer 2017, New York Fashion Week, USA on September 7, 2016. (Photo by Your Name/BFA/Rex Features/Shutterstock)

Peter Dinklage, left, and Lena Headey attend the 67th Primetime Emmy Awards on Sunday, September 20, 2015, at the Microsoft Theater in Los Angeles. (Photo by Alex Berliner/Invision for the Television Academy/AP Images)

A street performer jumps in the air inside Central Park as the colors of autumn become more prevalent in New York, October 29, 2015. (Photo by Lucas Jackson/Reuters)

A hot air balloon in tortoise shape flies in the air during the Tazaungdaing air balloon festival in Pyin Oo Lwin, Myanmar, 25 November 2015. During the festival, hot air balloons made of multicolored papers and hung with paper lanterns, fireworks and fire sticks are exploded in mid-air. (Photo by Hein Htet/EPA)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Kirby Chambliss of the United States flies in formation with Matt Hall of Australia, Yoshihide Muroya of Japan and Nigel Lamb of Britain prior to the third stage of the Red Bull Air Race World Championship in front of the Petronas Towers in Kuala Lumpur, Malaysia, on May 15, 2014. (Photo by Joerg Mitter/Red Bull via Reuters)

A group of Japanese schoolgirls marching in formation during a school visit to the third regiment to experience the soldier's way of life. (Photo by Fox Photos/Getty Images). Circa 1938

Delphina Bianchi, 10, sits on the bed of a truck carrying giant pumpkins from her grandfather's John Muller's farm at the Annual Safeway World Championship Pumpkin Weigh-Off Monday, October 12, 2015, in Half Moon Bay, Calif. (Photo by Marcio Jose Sanchez/AP Photo)