To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

An alpaca is seen near the Inca citadel of Machu Picchu in Cusco December 2, 2014. Machu Picchu, a UNESCO World Heritage Site, is Peru's top tourist attraction, with the government limiting tourists to 2,500 per day due to safety reasons and concerns over the preservation of the ruins. (Photo by Enrique Castro-Mendivil/Reuters)

The top layer of muskeg and earth (L) is removed at the Syncrude tar sands operations near Fort McMurray, Alberta, September 17, 2014. Syncrude currently produces 350,000 barrels per day of high quality light, low sulphur crude oil according to company reports. (Photo by Todd Korol/Reuters)

A pink grasshopper is spotted at the Messingham Sand Quarry in Scunthorpe, Lincolnshire, UK in the second decade of July 2023. The dazzling creature is incredibly rare, with experts estimating that a person has a chance of about 1 per cent of seeing one in their lifetime. (Photo by Calvin Taylor Lee/Animal News Agency)

Traditional miners carry sulphur on the Ijen volcano complex on May 25, 2009 outside Banyuwangi, East Java, Indonesia. Miners carry the solidified yellow sulphur blocks from the crater floor to the rim for as many hours a day as they can tolerate, paid by the kilogram of sulphur they extract. The average wage is USD $.05 per kilogram of sulphur and a worker, depending on his strength and stamina, carry on average 3 baskets of 70-80kg per day, earning him around USD $11. (Photo by Ulet Ifansasti/Getty Images)