While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A model wears a creation for Miu Miu's Spring-Summer 2017 ready-to-wear fashion collection presented Wednesday, October 5, 2016 in Paris. (Photo by Francois Mori/AP Photo)

A protesting student runs past a burning bus off campus outside the University of the Witwatersrand in Johannesburg, South Africa on Monday, October 10, 2016. Tear gas and water cannon were fired as hundreds of students protested at the university amid a bitter national dispute with university managers and the government over demonstrators' demands for free education, forcing student into the neighbouring city streets. (Photo by AP Photo)

A man takes a selfie in front of a fire from oil that has been set ablaze in the Qayyarah area, some 60 kilometres (35 miles) south of Mosul, on October 19, 2016, during an operation by Iraqi forces against Islamic State (IS) group jihadists to retake the main hub city. In the biggest Iraqi military operation in years, forces have retaken dozens of villages, mostly south and east of Mosul, and are planning multiple assaults for October 20. (Photo by Yasin Akgul/AFP Photo)

A model backstage ahead of the Lantern Sense show at Fashion Scout during London Fashion Week Autumn/Winter 2016/17 at Freemasons' Hall on February 22, 2016 in London, England. (Photo by Tristan Fewings/Getty Images)

Women pose for a picture at Havana city, Cuba, March 17, 2016. Obama arrives in Havana on Sunday for a historic visit that seals a rapprochement he and Cuban President Raul Castro agreed in December 2014 after 18 months of secret negotiations. (Photo by Ivan Alvarado/Reuters)

A wild leopard runs on the stairs as it tries to escape from a compound of a house in Kathmandu, Nepal June 1, 2016. (Photo by Navesh Chitrakar/Reuters)

Aiden Haas, left, and Lilli Alcala pose after being crowned Mud King and Mud Queen at the 29th annual Mud Day, Tuesday, July 12, 2016 in Westland, Mich. The event, open to children 12 and younger, was at the Hines Park-Nankin Mills Area west of Detroit. Children 12 and younger were able to slosh around in the pit while participating in mud limbo, wheelbarrow races and other free activities. (Photo by Carlos Osorio/AP Photo)