Call Parade is an ongoing public art project in São Paulo sponsored by Brazilian telecommunications firm Vivo, that paired 100 artists with 100 street-side phone booths giving them free reign to transform the peculiar hooded fixtures into anything imaginable. The exhibition has proven to be extremely popular and Brazilian photographer Mariane Borgomani set out to capture a number of the phones, my favorite of which is the painted day/night treatment above by artist Maramgoní.

Tiffany Porter of Britain falls after competing in the women's 100 metres hurdles final during the 15th IAAF World Championships at the National Stadium in Beijing, China August 28, 2015. (Photo by David Gray/Reuters)

Participants adjust their make up backstage during a breast model contest in Hefei, Anhui province September 24, 2014. Over 100 models participated in this contest, which was held by a cosmetic company. The winner was awarded 680,000 yuan ($110,825) as cosmetic funds and 30,000 yuan ($4,890) in cash, local media reported. (Photo by Reuters/Stringer)

Crews inflate hot air balloons during the 39th annual New Jersey Lottery Festival of Ballooning at Solberg Airport Friday, July 29, 2022, in Readington, N.J. The festival, which runs through Sunday, July 31, will feature as many as 100 balloons. (Photo by Julia Nikhinson/AP Photo)

Viking re-enactors from the Gullinkambi group pose for pictures as part of the Jorvik Viking Festival on February 21, 2025. 100s of Viking re-enactors will march through the streets of York tomorrow. (Photo by James Glossop/The Times & Sunday Times)

A hot air balloon depicting a dog that participates in the International Hot Air Balloon Festival, flies over Leon, Guanajuato state, Mexico, on November 14, 2020, amid the COVID-19 coronavirus pandemic. The festival, in which 100 air balloons participate, was held without spectators to avoid crowds and prevent contagion. (Photo by Ulises Ruiz/AFP Photo)

A woman holds a rooster burned during a fire on a hill, where more than 100 homes were burned due to a forest fire but there have been no reports of death, local authorities said in Valparaiso, Chile January 2, 2017. (Photo by Rodrigo Garrido/Reuters)

Julian, left, is photographed by his mother with friend Gianluca, right, under water at a public pool in Gelsenkirchen, Germany, on a hot Friday, July 3, 2015. Germany faces a heat wave with temperatures up to 38 degrees Celsius (100 degrees Fahrenheit) at the weekend. (Photo by Martin Meissner/AP Photo)