“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”
Napoli fans celebrate after winning the Coppa Italia final against Juventus FC, in central Naples, Italy on June 17, 2020. Napoli won the Italian Cup with a 4-2 penalty shootout victory over Juventus following a 0-0 draw in a match played at the Rome Olympic Stadium. (Photo by Salvatore Laporta/IPA/Rex Features/Shutterstock)