People celebrate the pagan rite called “Kolyadki” and mark the New Year, according to the Julian calendar on January 13, in the village of Vosava, Belarus January 13, 2017. (Photo by Vasily Fedosenko/Reuters)

A model, painted by the artist Avi Ram from Airbrush Hero, poses for a photo as part of a calendar project, at the Tower of David in Jerusalem's Old City, April 27, 2017. (Photo by Ronen Zvulun/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.