A large balloon of a face of “ojisan”, a middle aged man, floats in the sky above the grounds of Nishiki elementary school in Utsunomiya in Tochigi prefecture, 100km north of Tokyo on December 21, 2014. Members of art group “Me”, meaning “eye” in Japanese and the Utsunomiya Museum of Art launched an art installation “The Day an Ojisan's Face Floated in the Sky”, a 15-meter by 10-meter face balloon of the depicted man, who was auditioned in the city, looking down on his home town from the sky. (Photo by Yoshikazu Tsuno/AFP Photo)

Roma's Gianluca Mancini scores his team's goal in the 1-0 Rome derby victory over Lazio at Stadio Olimpico in Rome, Italy on April 6, 2024. (Photo by Alberto Lingria/Reuters)

People gather as a crowd of sea lions lay on floating docks at Pier 39 in San Francisco, California May 4, 2015. Hundreds of sea lions began hauling out on the docks following the Loma Prieta earthquake of 1989, and face no natural predators at the pier. (Photo by Robert Galbraith/Reuters)

People release floating lanterns during the festival of Yee Peng in the northern capital of Chiang Mai, Thailand November 14, 2016. Yi Peng refers to the full moon day in the second month according to the Lanna lunar calendar (the twelfth month according to the Thai lunar calendar). Swarms of Lanna-style sky lanterns are launched into the air where they resemble large shoals of giant fluorescent jellyfish gracefully floating through the sky. The festival is meant as a time for tham bun, to make merit. Khom loi are made from a thin fabric, such as rice paper, stretched over a bamboo or wire frame, to which a candle or fuel cell is attached. When the fuel cell is lit, the resulting hot air is trapped inside the lantern and creates enough lift for the khom loi to float up into the sky. (Photo by Athit Perawongmetha/Reuters)

A performer is seen floating in mid-air as he holds onto a moving bus during the International Magic Festival in Luoyang, Henan province, China September 11, 2016. (Photo by Reuters/China Daily)

A hot air balloon floats over farm fields south of Washington, Ill., as the sun slips behind clouds on the autumn afternoon of Wednesday, September 24, 2014. (Photo by Ron Johnson/AP Photo/Peoria Journal Star)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.