The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

Surfer Arlen Macpherson sits on his board, which has an electronic shark repellent device installed, at Sydney's Bondi Beach in Australia, August 18, 2015. A spate of shark attacks in Australia has left some of world's top surfing beaches deserted and many people having second thoughts about taking a swim as the summer approaches. Macpherson paid A$390 for a device embedded in his surf board to repel sharks by emitting an electronic force field that overpowers its sensing organs. (Photo by David Gray/Reuters)

Laura Paipo (L), first blind principal in Uruguay participates in a street race with her sighted guide and friend Amparo Bauter in Montevideo, October 4, 2015. Paipo, 55, who took office on August 10, 2015 became the first blind principal of a special school which specializes in the education of visually impaired students. (Photo by Andres Stapff/Reuters)

An internally displaced woman collects water from a pond to construct a mud-house at the Aboushok camp in El Fasher, North Darfur, Sudan, November 17, 2015. The conflict in Sudan's Darfur region that erupted 12 years ago shows no sign of ending. But it hasn't stopped displaced youngsters, some of whom have spent their entire lives in refugee camps, from dreaming big. Twelve children aged 12 explain their hopes and dreams for the future; ambitions include becoming a doctor, an engineer and a teacher. (Photo by Mohamed Nureldin Abdallah/Reuters)

Astronaut Chris Hadfield Explains How to Wash your Hands in Space.

A portrait of French WWI soldier Edouard Marius Ivaldi is displayed on a tablet, in this illustration picture, alongside his battlefield grave memorial, a wooden cross with a battlefield helmet in Champagne, eastern France, November 3, 2015. (Photo by Charles Platiau/Reuters)

French First Lady Carla Bruni-Sarkozy, who is pregnant, welcomes the spouses of heads of state at at Le Ciro's Resaturant on the second day of the G8 Summit on May 27, 2011 in Deauville, France. (Photo by Sean Gallup/Getty Images)

A concept illustration of the world's first forest in the sky, the Bosco Verticale green twin towers currently under construction in Milan, Italy. Towering over the city skyline the world's first forest in the sky will be a sight to behold. With tree equal to one hectare of forest spanning 27 floors these 365 and 260 foot emerald twin towers will be home to an astonishing 730 trees, 5,000 shrubs and 11,000 ground cover plants. (Photo by Boeri Studio)