Bluebella Lingerie advertising photo shoot, Oxford Circus, London, Great Britain on September 14, 2017. Bluebella has staged its most daring lingerie campaign yet, sending 19 models to strut their stuff in skimp smalls on one of London's busiest junctions. Bluebella organised the show early in the morning to minimise congestion ahead of London Fashion Week which starts on Friday 15th September. The “models” included a medical PA, a company boss, four students, two actors, a musician and two writers. (Photo by Cavendish Press/LESAUVAGE/Bluebella)

Emily Ratajkowski filming DKNY commercial on January 20, 2017 in New York City, USA. The 25-year-old model braved the freezing New York temperatures as she wore just a black lace bra and matching French knickers, with a pair of clumpy biker boots. (Photo by Startraks Photo/Rex Features/Shutterstock)

Curvy queen Paloma Elsesser, second left, pictured with Bella Hadid, Adut Akech and Taylor Hill in the “Bras, That's Our Thing” campaign for the brand Victoria's Secret on February 17, 2023. (Photo by The Mega Agency)

Zeebra Lisa Thrower, New Zealand is modelled in the Bizarre Bra Section during the 2023 World of WearableArt Awards Night at TSB Bank Arena on September 22, 2023 in Wellington, New Zealand. (Photo by Hagen Hopkins/Getty Images for World of WearableArt)

Models walk down the runway during the Addition Elle/Ashley Graham Lingerie Collection fashion show during the Spring 2016 Style 360 on September 15, 2016 in New York City. (Photo by Fernando Leon/Getty Images)

Rita Ora performs an intimate gig at the newly relaunched Tezenis store at Oxford Circus crossing to celebrate her recent lingerie collaboration with Tezenis on December 13, 2016 in London, England (Photo by David M. Benett/Dave Benett/Getty Images for Tezenis)

American actress, dancer and singer Jennifer Lopez strips down to her underwear as she prepares to film a new advertising campaign for luxury Italian lingerie firm “Intimissimi” in the last decade of July 2023. (Photo by Intimissimi/TNI Press)

Models display an Autumn-Winter 2021/2022 collection creation by Andres Sarda lingerie brand during a fashion parade on the opening day of 73th Mercedes-Benz Fashion Week Madrid, at IFEMA Convention and Exhibition Center, in Madrid, Spain, 08 April 2021. (Photo by Mariscal/EPA/EFE)