A boy uses a mobile phone as he sits inside his father's snacks shop along a road in Kolkata, India, February 22, 2016. (Photo by Rupak De Chowdhuri/Reuters)

New York Yankees' Domingo Germán, center, is doused by teammates after he pitched a perfect game against the Oakland Athletics in a baseball game in Oakland, Calif., Wednesday, June 28, 2023. The Yankees won 11-0. (Photo by Godofredo A. Vásquez/AP Photo)

An employee of a bakery talks on his mobile while balancing on his head a tray of freshly baked bread from a local bakery in a street in Cairo, Egypt, January 12, 2016. (Photo by Asmaa Waguih/Reuters)

A model takes selfie with mobile phone as she presents a creation from the Dolce & Gabbana Spring/Summer 2016 collection during Milan Fashion Week in Italy, September 27, 2015. (Photo by Stefano Rellandini/Reuters)

Carolina Gutierrez (center L), 17, and Neuil Valdez, 18, use mobile phones to connect to the internet at a hotspot in downtown Havana, Cuba, December 12, 2016. (Photo by Alexandre Meneghini/Reuters)

Popular Mobilization Forces (PMF) fires towards Islamic State militants during a battle with Islamic State militants, west of Mosul, Iraq February 22, 2017. (Photo by Reuters/Stringer)

Roma's Gianluca Mancini scores his team's goal in the 1-0 Rome derby victory over Lazio at Stadio Olimpico in Rome, Italy on April 6, 2024. (Photo by Alberto Lingria/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.