To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Joshua Hoffine, based in Kansas City, Mo., and a self-proclaimed “Horror Photographer”, is interested in the psychology of fear. In his project “After Dark, My Sweet”, Hoffine’s surreal and staged images render these fears visible with the “visual grammar of a child”. Through elaborate sets, costumes, makeup and fog machines, Hoffine’s children act out these terrifying scenes in front of his camera. Here: “Basement”. (Photo by Joshua Hoffine/The Washington Post)

The endangered kea is the world’s only alpine parrot, and one of the most intelligent birds. They show no fear of humans and are thieves and pranksters. The parrot is seen in the Whakaari conservation area, near Glen Orchy in the Otago region of New Zealand, a place where historic huts and mining relics are surrounded by stunning mountains covered in tussock. (Photo by Murdo MacLeod/The Guardian)

Chelsea Hughes, 25, sings at the first annual Underwear Karaoke, an event that pairs two common fears: being seen in your underwear and singing in public, in Los Angeles, California March 12, 2015. (Photo by Lucy Nicholson/Reuters)

Australia's Richie “Vas” Vaculik maneuvers past another surfer ducking under the wave during the inaugural Red Bull Cape Fear invitational surfing tournament off the shores of southern Sydney, August 31, 2014. (Photo by Jason Reed/Reuters)

Daughter of Palestinian man Ali Daba, who decided with his wife to split their children up and mark them with bracelets to help identify them, in fear of them being killed in Israeli strikes, shows her bracelet at their shelter in Khan Younis in the southern Gaza Strip on October 24, 2023. (Photo by Ibraheem Abu Mustafa/Reuters)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.