Girls take part in the traditional seasonal Christmas run along the streets of Vilnius, Lithuania, Sunday, December 17, 2017. The festive run attracts many hundreds of people to the capital dressed as Santa Clause to take part in the sporting event. (Photo by Mindaugas Kulbis/AP Photo)

A woman holds a rooster burned during a fire on a hill, where more than 100 homes were burned due to a forest fire but there have been no reports of death, local authorities said in Valparaiso, Chile January 2, 2017. (Photo by Rodrigo Garrido/Reuters)

Wang Zhengqing, a 74 year old pneumoconiosis patient, smokes his pipe at Yangjia Hospital in Wuyi County, Zhejiang Province, China October 19, 2015. Former miner Wang was diagnosed with the disease, which is caused by dust inhalation, when he was 24 and has lived at Yangjia Hospital for ten years. (Photo by Damir Sagolj/Reuters)

Tim Macpherson is a UK based advertising photographer who started his career shooting Editorial for magazines. His works are published in best advertising photographers book Lurzers. He works for The sunday times, Nikon, phillips etc. Photoset is short, but very creative.

Residents cross over an improvised bridge after a landslide sent mud and water crashing onto homes close to the municipality of Salgar in Antioquia department, Colombia May 19, 2015. A landslide sent mud and water crashing onto homes in a town in Colombia's northwest mountains on Monday, killing at least 50 people and injuring dozens, officials said. (Photo by Jose Miguel Gomez/Reuters)

In this Tuesday July 12, 2016 photo, an elephant is lifted by a crane in an upside down position in Lilongwe, Malawi, in the first step of an assisted migration of 500 of the threatened species. African Parks, which manages three Malawian reserves is moving the 500 elephants from Liwonde National Park, this month and next, and again next year when vehicles can maneuver on the rugged terrain during Southern Africa's dry winter. (Photo by Tsvangirayi Mukwazhi/AP Photo)

David Nicholson, 21, surfs as "The Mask" during the ZJ Boarding House Haunted Heats Halloween Surf Contest in Santa Monica, California, United States, October 31, 2015. (Photo by Lucy Nicholson/Reuters)