241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.

An Indian Runner duck searches for food on a snow-covered meadow in Aitrang, southern Germany, Wednesday. April 19, 2017. (Photo by Karl-Josef Hildenbrand/DPA via AP Photo)

In this Monday, June 5, 2017, file photo, an Indian woman walks as se searches for recyclable materials at a garbage dumping site on the outskirts of Gauhati, Assam state, India. (Photo by Anupam Nath/AP Photo)

Firefighters use flashlights to search for survivors among the rubble of collapsed buildings after a landslide hit an industrial park in Shenzhen, Guangdong province, China December 20, 2015. (Photo by Tyrone Siu/Reuters)

A picture released by the North Korean Central News Agency (KCNA) shows Kim Jong-un convening an urgent operation meeting at 0:30 am on March 29, 2013 at an undisclosed location, in which he ordered strategic rocket forces to be on standby to strike US and South Korean targets at any time. (Photo by KCNA via EPA)

Dancers Marion Krebs and Judy Ness, right, pose as batter and catcher in front of the Chicago White Sox dugout before start of game with Detroit at Comiskey Park, Chicago, Ill., September 18, 1959. White Sox won, 1-0, to move within two games of clinching the American League pennant. (Photo by AP Photo)