To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Edinburgh-based physicist-turned-web-designer Tom Beddard was inspired by geometry to create these virtual Fabergé fractals – made up of self-repeating patterns, so that structures within the object resemble the whole. “Within a 3D fractal, there is infinite detail”, says Beddard, 37. “The closer you zoom in, the more structure is revealed”. Beddard rendered the fractals using WebGL, a technology used to animate 3D scenes in a browser.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

A journalist sits next to a dummy during a virtual Toyota test drive, during the press day at the 86th Geneva International Motor Show in Geneva, Switzerland, 01 March 2016. The Motor Show will open its gates to the public from 3th to 13th March presenting more than 200 exhibitors and more than 120 world and European premieres. (Photo by Martial Trezzini/EPA)