While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A man crosses Canal Street in the wind and rain from Hurricane Isaac August 29, 2012. (Photo by David J. Phillip/Associated Press)

A devotee carrying an idol of the Hindu god Ganesh, the deity of prosperity, jumps into the Sabarmati river to immerse the idol during the 10-day-long Ganesh Chaturthi festival in Ahmedabad, India, September 11, 2016. (Photo by Amit Dave/Reuters)

A dirty thunderstorm occurs over Mount Sakurajima as the volcano erupts violently at 12:03 am on July 26, 2016 in Tarumizu, Kagoshima, Japan. The eruption occurred at the mountain's Showa crater. This is the first time that the active volcano in southern Kyushu has spewed out a smokestack that high since an eruption on August 18, 2013, according to the Kagoshima Meteorological Office. (Photo by The Asahi Shimbun via Getty Images)

Jiff with Playboy Playmates arrives at the Playboy Super Bowl XLIX Party on Friday, January 30, 2015 in Scottsdale, Ariz. (Photo by Omar Vega/Invision/AP Photo)

Peacocks are seen covered in bags as a protection of their plume during transportation, in Xiangyang, Hubei province, China April 12, 2017. (Photo by Reuters/Stringer)

Aiden Haas, left, and Lilli Alcala pose after being crowned Mud King and Mud Queen at the 29th annual Mud Day, Tuesday, July 12, 2016 in Westland, Mich. The event, open to children 12 and younger, was at the Hines Park-Nankin Mills Area west of Detroit. Children 12 and younger were able to slosh around in the pit while participating in mud limbo, wheelbarrow races and other free activities. (Photo by Carlos Osorio/AP Photo)

A workman walks past a large mural on the side of a building during the “Sand Sea & Spray” Urban Art Festival in Blackpool, north west England on July 11, 2015. (Photo by Oli Scarff/AFP Photo)