To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

An elephant dressed in a Santa Claus costume gives out gifts to students to mark the Christmas season at a school in Ayutthaya province on December 24, 2010. The event was held as part of a campaign to promote Christmas in Thailand. (Photo by Pornchai Kittiwongsakul/AFP Photo)

Sea lion “Jay” paints a Chinese character reading “the Serpent” at the Hakkeijima Sea Paradise aquarium in Yokohama, suburban Tokyo on January 3, 2013. The event, marking the forthcoming Chinese lunar calender year of the snake was held as part of a New Year's attraction. (Photo by Kazuhiro Nogi/AFP Photo)

A man holds an idol of Hindu God Ganesha before immersing it in the Bay of Bengal during Ganesh Chaturthi festival in Chennai, India, Sunday, September 20, 2015. The festival marks the birth of Ganesha who is widely worshiped by Hindus as the god of wisdom, prosperity and good fortune. (Photo by Arun Sankar K./AP Photo)

Iranian Arabs who are members of the paramilitary Basij force march in a military parade marking the 35th anniversary of Iraq's 1980 invasion of Iran, in front of the shrine of late revolutionary founder Ayatollah Khomeini, just outside Tehran, Iran, Tuesday, September 22, 2015. (Photo by Vahid Salemi/AP Photo)

A man hugs a child at the Santuario de Nuestra Senora de Guadalupe during a celebration on the Virgin of Guadalupe Day in Guatemala City, December 12, 2015. According to Catholic believers, December 12 marks the anniversary of the apparition of the Virgin of Guadalupe at the Cerro del Tepeyac in Mexico. (Photo by Jorge Dan Lopez/Reuters)

Villagers take part in Kolyada holiday celebrations in the village of Martsiyanauka, east of the capital Minsk, January 21, 2015. Local residents took part in the celebrations to mark the end of a pagan winter holiday Kolyada, which over the centuries has merged with Orthodox Christmas celebrations. (Photo by Vasily Fedosenko/Reuters)

Crowds cheer during a parade before the 23rd annual Wing Bowl at the Wells Fargo Center in Philadelphia, Pennsylvania January 30, 2015. Professional competitive eater from Chicago Patrick “Deep Dish” Bertoletti downed 444 chicken wings in 30 minutes at the 23rd annual Wing Bowl in Philadelphia, narrowly edging out his nearest rival and shattering the record of 363 wings set a year earlier. (Photo by Mark Makela/Reuters)