While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Filipinos cross a swelling river in Las Pinas city, south of Manila, Philippines, 09 July 2015. According to the Philippines State weather forecast, heavy rainfall is expected in Metro Manila and nearby provinces due to an enhanced Southwest Monsoon and Tropical Storm Linfa, Typhoon Chan-hom and Typhoon Nangka which are lining up across the Pacific Ocean. (Photo by Francis R. Malasig/EPA)

Hindu devotees, their bodies pierced with lemon and paladai, or bowl with a spout mainly used to feed milk to infants, wait to participate in a procession to mark Shivratri, or the night of Shiva, in Chennai, India, Wednesday, February 18, 2015. Such processions are held as an offering and show of devotion by devotees on the day dedicated to the worship of Lord Shiva, the Hindu god of destruction. (Photo by Arun Sankar K./AP Photo)

Indian commuters wade through floodwaters during the continuous rain shower in Calcutta, India, July 10, 2015. A monsoon shower hit the city and disrupted daily life. The Indian monsoon, takes place between May and September. (Photo by Piyal Adhikary/EPA)

A demonstrator jumps from a vehicle of the Organisation for Security and Co-operation in Europe (OSCE) during a protest to demand what protesters say is true information from the OSCE about the shelling in Donetsk, Ukraine (since April 2014, the city is the administrative centre of the Donetsk People's Republic), July 23, 2015. The graffiti reads, “Stop moronic war!”. (Photo by Alexander Ermochenko/Reuters)

In this photo provided by Mickey Nuttall, members of an international team of skydivers join hands, flying head-down to build their world record skydiving formation, Friday, July 31, 2015, over Ottawa, Ill. (Photo by Jason Peters via AP Photo)

Young migrants gesture during a day of solidarity organised by local organizations and resdients for asylum seekers at a makeshift camp outside the foreign office in Brussels, Belgium September 6, 2015. Over 150,000 people seeking to enter Europe have reached Hungary this year, most coming through the southern border with Serbia, and many apply for asylum but quickly try to leave for wealthier EU countries. (Photo by Yves Herman/Reuters)

A Swiss police officer accompanies a migrant from Syria carrying her baby, upon her arrival at the railway station in the north-eastern Swiss town of Buchs September 1, 2015. (Photo by Arnd Wiegmann/Reuters)