A David Cameron look-alike poses with a polar bear model outside the Houses of Parliament as part of a Greenpeace protest on May 13, 2011 in London, England. The environmental charity Greenpeace arranged the protest to highlight the first anniversary of David Cameron’s speech when he pledged to make his new government the greenest ever. In April 2006 Mr Cameron traveled by huskie-drawn sledge when he visited the island of Svalbard in Norway to witness the effects of climate change. (Photo by Oli Scarff/Getty Images)

A member of the United States Naval Academy freshman class wears body armor, helmet and carries a rifle through a mud-filled ditch as part of the “Wet and Sandy” challenge during the rigorous Sea Trials May 17, 2011 in Annapolis, MD. Under strict safety supervision, about 900 freshmen, or “Plebes”, faced 14 hours of 32 rigorous physical and mental challenges during the trials, a daylong, action-oriented event modeled after the Marine Corps 54-hour Crucible and the Navy's Battle Stations. (Photo by Chip Somodevilla/Getty Images)

Israeli magician Hezi Dean stands atop of a tower where he intends to remain for 35 hours, at Rabin square on May 18, 2011 in Tel Aviv, Israel. Dean started his most recent stunt Wednesday in an attempt to break the record of American illusionist and endurance artist David Blaine. Dean was raised on the 27-meters high tower Wednesday morning and aims to remain there with no food until Thursday evening, for a total of 35-hours. (Photo by Uriel Sinai/Getty images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

“Photographer Seth Casteel has definitely taken animal photography to new heights – or depths – with his hilarious photos of dogs chasing balls underwater. Casteel, who, naturally, has two dogs of his own (a mini Labradoodle and a Norwich terrier), said that he's drawn to underwater dog photography because the photos show a side of dogs that people may have never seen before”.

Photo: Seth Casteel Underwater Dog Pictures (Photo by Seth Casteel)

The northeastern United States sweltered this week in a scorching summer heat wave, complete with stagnant, sticky air and no winds for relief, forecasters said. Even in a summer already filled with stretches of very hot weather, this week will be stubbornly brutal, with no relief in sight until the weekend brings thunderstorms to the region, they said. "Plain and simple, this week may feel the worst of any week for this summer in the Northeast," said Accuweather.com meteorologist Alex Sosnowski. (Reuters)

“These eerie formations in the sky may look like alien ships. But as the Daily Mail points out, they’re actually a natural occurrence called lenticular clouds”. – Claudine Zap. Photo: Lenticular clouds hover of the mountains of the Kamchatka Peninsula in Russia. (Photos by Denis Budkov/Caters News)