While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Kevin and Merith Starren have their picture taken by Merith's brother Mark Ernst (R) and nephew Logan Ernst (L) in front of a 50-foot snowman named “Granddaddy” in Gilman, Minnesota, March 6, 2014. (Photo by Eric Miller/Reuters)

National police transport an anti-government protester detainee during a protest against Nicolas Maduro's government in Caracas March 13, 2014. Venezuela's state prosecutor said on Thursday the death toll from a month of violent protests had risen to 28, after the nation's top court ordered opposition mayors to dismantle barricades set up by street protesters. State prosecutor Luisa Ortega Diaz, speaking on the sidelines of the U.N. Human Rights Council in Geneva, also said 1,293 detainees had been released and 104 remained in custody accused of serious crimes during the anti-government demonstrations. (Photo by Carlos Garcia Rawlins/Reuters)

Armed man stand at entrance of the naval headquarters in Sevastopol, March 19, 2014. Around a dozen Ukrainian servicemen, unarmed and in civilian clothes, walked out of the Ukrainian naval headquarters in the Crimean port of Sevastopol on Wednesday after it was taken over by pro-Russian forces, a Reuters witness said. (Photo by Baz Ratner/Reuters)

The 100-metre (300-foot), sword-wielding statue of “The Motherland” is seen in the National Museum of the History of the Great Patriotic War in Kiev March 17, 2014. On a blustery day on the banks of the Dnieper, the statue of “The Motherland”, a Soviet hammer and sickle on her shield, towered overhead, a reminder of the common cause Ukrainians and Russians died for side by side in their millions in World War Two and which Russian President Vladimir Putin thinks Ukraine has betrayed by turning to “fascism” and the West. (Photo by Konstantin Grishin/Reuters)

People are seen in the crowd as Serbian Emir Kusturica & The No Smoking Orchestra performs during the third day of the Mexican musicial festival Vive Latino, at the Foro Sol in Mexico City, on March 29, 2014. (Photo by Alfredo Estrella/AFP Photo)

A model poses backstage ahead of the NLP show at Mercedes-Benz Fashion Week Australia 2014 at Carriageworks on April 7, 2014 in Sydney, Australia. (Photo by Brendon Thorne/Getty Images)

A brown bear is checked by foreign veterinaries and local staff members at the Four Paws Bear Sanctuary in Pristina, on May 9, 2014. (Photo by Hazir Reka/Reuters)