Animal rights activists, including musician Kris Reichert, center, hold up signs with writing in Italian reading; “Leather: a lethal look” and “I wouldn't wear animal skin even if I were dead” as they stage a demonstration in front of Milan's Duomo gothic cathedral, Italy, Wednesday, September 20, 2017. Milan Fashion Week previews kick off Wednesday with Gucci, leading up to the awards on Sunday night. (Photo by Luca Bruno/AP Photo)

Yala national park, Sri Lanka. Category: Action. “The daylight was fading and I was scanning the bush for a leopard. Then, I saw this garden lizard and a common bronzeback snake in the road. When the snake struck, the lizard performed amazing acrobatics to avoid it. The snake didn’t enjoy the extra attention from the crowd of jeeps. The distraction gave the lizard the chance to live another day”. (Photo by Sajith Buddikha Withanage/National Geographic Traveller UK)

A competitor scrambles in the mud under barbed wire during the Tough Guy Challenge 2009 at South Perton Farm on February 1, 2009 in Wolverhampton, England. The biannual event to raise cash for charity challenges thousands of international competitors to run through a gruelling set of 21 obstacles including water, fire and tunnels after a lengthy run at the start. (Photo by Christopher Furlong/Getty Images)

Burnouts became a serious form of competition and entertainment in their own right. Considerable prize money or goods are sometimes involved, and cars may even be sponsored or purpose-built specifically as “burnout cars”. Burnout contests are judged on crowd response, with style and attitude therefore being important factors. Such contests are particularly popular in Australia but often occur in North America as well. Wikipedia