A model presents creations by Indian designers Paras and Shalini during the Fashion Design Council of India (FDCI) Lakme Fashion Week (LFW) in Mumbai, India, 15 March 2024. The FDCI x Lakme Fashion Week runs from 13 to 17 March 2024. (Photo by Divyakant Solanki/EPA)

British-American fashion model and designer Georgia May Jagger put on a busty display as she barely covered her boobs for a for CR Fashion Book in the second decade of March 2024. (Photo by Matt Jones for CR Fashion Book)

English singer Dua Lupa, 25, poses in Puma Mayu trainers in her latest advertising campaign for the brand in Herzogenaurach, Germany on August 16, 2021. The singer posed in the new suede trainers and a black skirt and top with chainmail underneath. Dua Lipa is featured in Puma's latest women's brand campaign “She Moves Us”, which, celebrates women who move together to achieve and connect through fashion, community and sport. (Photo by Mario Sorrenti)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A model walks down the runway at the 13th China International Young Fashion Designers Contest during China Fashion Week on March 25, 2005 in Beijing, China. (Photo by China Photos/Getty Images)

American fashion model Karlie Kloss attends the 2021 Met Gala benefit “In America: A Lexicon of Fashion” at Metropolitan Museum of Art on September 13, 2021 in New York City. (Photo by Stephen Lovekin/Rex Features/Shutterstock)

The HFR x LeBron 16 shoe is unveiled at the Harlem Fashion Row show and awards ceremony before the start of New York Fashion Week, Tuesday, September 4, 2018. (Photo by Diane Bondareff/AP Photo)

A model presents a creation for Kenzo by Japanese fashion designer Tomoaki Nagao aka Nigo during Kenzo fashion show at the North Bund Bay in Shanghai on July 28, 2023. (Photo by Jade Gao/AFP Photo)