A member of Team Chez Victor falls in the water while competing during the Ice Canoe race at the Quebec Winter Carnival in Quebec City, February 5, 2017. (Photo by Mathieu Belanger/Reuters)

Model Bella Hadid is seen on June 9, 2017 in Paris, France. (Photo by Marc Piasecki/GC Images)

French fashion model Cindy Bruna walks the runway of the Julien x Gabriela AW23 show during London Fashion Week at Freemasons Hall on February 19, 2023 in London, England. (Photo by Dave Benett/Getty Images for Julien MacDonald)

Thailand's Patsapong Amsam-ang waits under an umbrella during a break due to heavy rains in the men's pole vault final during the 32nd Southeast Asian Games (SEA Games) in Phnom Penh on May 8, 2023. (Photo by Mohd Rasfan/AFP Photo)

Groups of dressed-up pals took to the streets of Leeds, United Kingdom for famous Otley run on Saturday, March 2, 2024. (Photo by NB Press LTD)

Deal or New Deal, Season 2. Pictured: Meghan Markle, 2006. (Photo by Paul Drinkwater/NBC/NBCU Photo Bank via Getty Images)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A sales woman of a fish shop shows king crabs to a customer and negotiates the price in Noryangjin Fish Market is seen on August 1, 2015 in Seoul, South Korea. Noryangjin Fish Market was established in 1927 as Gyeongseong Susan in Jung-gu near Seoul Station and moved to its current location in 1971. (Photo by Shin Woong-jae/The Washington Post)