Young Ian Archibald ponders the consequences of a complex critical study of beauty contestants during the Miss TV Times finals in London. (Photo by Central Press/Getty Images). 30 July 1971

Photographer Carlos Barria holds a print of a photograph he took in 2005, as he matches it up at the same location 10 years on, in Lafitte, south of New Orleans, United States, August 16, 2015. The print shows Tyler Teal cleaning up his home, September 14, 2005, after Hurricane Katrina struck. In 2005, Hurricane Katrina triggered floods that inundated New Orleans and killed more than 1,500 people as storm waters overwhelmed levees and broke through floodwalls. (Photo by Carlos Barria/Reuters)

Members of the Albert Battery perform a gun salute during the Anzac Day dawn service held by the Currumbin RSL on the Gold Coast in Currumbin, Australia, 25 April 2016. The Anzac day marks the landing of the Australian and New Zealand Army Corps (Anzac) troops at Gallipoli in what is today Turkey during WWI. World War One, also called the Great War, according to official statistics cost more than 37 million military and civilian casualties between 1914 and 1918. (Photo by Glenn Hunt/EPA)

Mosha, the elephant that was injured by a landmine, has her prosthetic leg attached at the Friends of the Asian Elephant Foundation in Lampang, Thailand, June 29, 2016. Mosha was 7 months old when she stepped on a land mine near Thailand’s border with Myanmar and lost a front leg. That was a decade ago... (Photo by Athit Perawongmetha/Reuters)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Iran's Hanieh Rajabi performs during the women's Daoshu competition at the 13th Wushu World Championships in Jakarta, Indonesia, Monday, November 16, 2015. (Photo by Tatan Syuflana/AP Photo)

A tearful Beatle lover pleads unsuccessfully with a policeman to carry her fan button to Ringo, one of the four mop-top singers who drew squeals and shrieks from more than 30,000 spectators at two Indiana State Fair shows in Indianapolis on September 4, 1964. (Photo by Bob Daugherty/AP Photo)

A man drinks at a "colored" water cooler in a streetcar terminal in Oklahoma City, July 1939. (Photo by Reuters/Library of Congress)