Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

An Israeli woman scrambles through the mud and under barbed wire at the competition of the Legion Run in the Menara Cliffs area of Kiryat Shmona, in northern Israel, near the Lebanon border 14 October 2016. Hundreds of participants ran five kilometers cross country in steep terrain and then navigated various obstacle courses including steep inclines and mud holes. It is the first time this non-competitive but supportive sporting event is held in Israel. (Photo by Jim Hollander/EPA)

Archie, a Chinese Crested dog, sits with his tongue out before the start of the 20th Annual Ugliest Dog Competition at the Sonoma-Marin Fair June 20, 2008 in Petaluma, California. Owners of ugly dogs travel to Petaluma from all over the country to participate in the annual contest. (Photo by Justin Sullivan/Getty Images)

Starting on Monday, August 12, Perseid meteors will streak across the summer sky for a couple of nights, offering casual stargazers and serious nighttime photographers a chance to capture a glimpse of the annual meteor shower. Photo: Photographer David Kingham created this composite image from 23 photos on August 12, 2012. (Photo by David Kingham)

Chinese hostesses, who serve the delegates of the Chinese People's Political Consultative Conference and National People's Congress, have souvenir photos taken in front of the Great Hall of the People during sessions of the CPPCC and NPC held in Beijing, China Tuesday, March 4, 2014. (Photo by Andy Wong/AP Photo)

The competition, which is run by the Royal Observatory Greenwich in association with BBC Sky at Night Magazine, is now in its sixth year and has received over 2,500 entries. Photo: Centre of the Heart Nebula by Ivan Eder (Hungary). Situated 7500 light years away in the “W”-shaped constellation of Cassiopeia, the Heart Nebula is a vast region of glowing gas, energized by a cluster of young stars at its centre. The image depicts the central region, where dust clouds are being eroded and moulded into rugged shapes by the searing cosmic radiation. (Photo by Ivan Eder)

Jalokun Nifemi, wearing an outfit made from recycled newspapers, waits back stage before a “trashion show” in Sangotedo Lagos, Nigeria, Saturday, November 19, 2022. (Photo by Sunday Alamba/AP Photo)

Aaron Ramsdale of Arsenal fails to save a shot from Pedro Goncalves of Sporting CP (not pictured) as he scores their side's first goal during the UEFA Europa League round of 16 leg two match between Arsenal FC and Sporting CP at Emirates Stadium on March 16, 2023 in London, England. (Photo by Shaun Botterill/Getty Images)