Models prepare backstage ahead of the Strateas.Carlucci show at Mercedes-Benz Fashion Week Australia 2015 at Carriageworks on April 13, 2015 in Sydney, Australia. (Photo by Ryan Pierse/Getty Images)
Models backstage ahead of the St George New Generation show at Mercedes-Benz Fashion Week Australia 2015 at Carriageworks on April 16, 2015 in Sydney, Australia. (Photo by Brendon Thorne/Getty Images)
Promotional staff dressed in outfits of animation characters use a mobile phone at the Global Mobile Internet Conference (GMIC) 2015 in Beijing, China, April 28, 2015. (Photo by Kim Kyung-Hoon/Reuters)
A woman uses her smartphone before the Chanel Cruise Collection 2015/16 fashion show at the Dongdaemun Design Plaza in Seoul, May 4, 2015. (Photo by Thomas Peter/Reuters)
A model displays a creation for designer Andres Sarda's Fall/Winter 2015 collection, during the Mercedes-Benz Fashion Week in Madrid, February 7, 2015. (Photo by Javier Barbancho/Reuters)
A model is photographed backstage before he BCBG MAX AZRIA Fall 2015 collection is modeled during Fashion Week, in New York, Thursday, February 12, 2015. (Photo by Richard Drew/AP Photo)