As part of a promotion to celebrate the arrival of Game of Thrones season 3 to their streaming video service, they have placed a huge dragon skull on a popular beach in Dorset, England. Something that will certainly get your attention when going for a leisurely stroll along the shore.

Adam Ghiggio from Australia poses next to mutant mannequins which are lined up to be used as displays for the new video game “Rage” at the Los Angeles Convention Center on June 5, 2011 in Los Angeles, California. The Electronic Entertainment Expo officially starts on Tuesday. (Photo by Kevork Djansezian/Getty Images)

South Korean divers prepare to plunge through a hole in the ice of the frozen Imjin River on January 16, 2005 in Yeonchun, South Korea. (Photo by Chung Sung-Jun/Getty Images)

Members of the South Korean Special Weapons and Tactics team exhibit their skill during anti-terrorism exercises at a training camp on May 30, 2005 in Seoul, South Korea. (Photo by Chung Sung Jun/Getty Images)

South Korean girl group KARA arrive during the 21st High1 Seoul Music Awards at Olympic gymnasium on January 19, 2012 in Seoul, South Korea. (Photo by Chung Sung-Jun/Getty Images)

Secret arrive during the 1st Gaon Chart K-POP Awards at Blue Square on February 22, 2012 in Seoul, South Korea. (Photo by Chung Sung-Jun/Getty Images)