While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Smoke rises from a house days after part of the ground it was resting on collapsed into Lake Whitney, Texas in this June 13, 2014 file photo. I was covering the controlled burn of a house slowly falling into Lake Whitney due to the decaying cliff underneath. Asked to take photos from an aerial perspective, an instructor and I took off from Grand Prairie Municipal Airport around 9am. The burn, scheduled to start an hour later, was delayed. I love flying, but patience proved challenging as circling for nearly three hours gets boring fast. Once the fire started we only had 15 minutes to take photos because the plane was booked at 1pm. The owners invested their retirement savings in the house and were even advised by geologists that the ground was stable. To watch your investment literally go up in flames must take its toll emotionally. The owners said they don't expect their insurance to cover the loss. (Photo and caption by Brandon Wade/Reuters)

A woman, with her face covered with colored powders, dances during the Holi Festival of Colors in Lisbon, Sunday, September 15 2013. The festival, which is mainly celebrated during the Hindu spring festival Holi in some regions of India and Nepal, has become popular among people in other communities. (Photo by Francisco Seco/AP Photo)

Festival goers kiss in the “Silent Disco” at the “Music in the Park” stage during the 50th Montreux Jazz Festival, in Montreux, Switzerland, July 9, 2016. (Photo by Anthony Anex/EPA)

An Indian artist performs with fire during a procession as part of “Bonalu” festival in Hyderabad, India, Monday, Aug.10, 2015. Bonalu is a month long Hindu folk festival of India's Telangana region dedicated to Kali, the Hindu goddess of destruction. (Photo by Mahesh Kumar A./AP Photo)

A wax figure depicting Jennifer Lopez by wax museum Madame Tussauds dressed in a new set of clothes attracts the attention of pedestrians during a press event at a beach bar in Berlin,†Germany, August 21, 2015. (Photo by Jens Kalaene/EPA)

Alex Plunkett, left, and Sean Hart, both of Arlington, Va., join hundreds participating in the annual International Pillow Fight Day on April 5. Massive pillow fights broke out on the Mall in Washington and in cities around the world. (Photo by Marvin Joseph/The Washington Post)

People cross a street against strong wind and heavy rainfall under the influence of Typhoon Haiyan, in Sanya, Hainan province November 10, 2013. One of the most powerful storms ever recorded killed at least 10,000 people in the central Philippines, a senior police official said on Sunday, with huge waves sweeping away entire coastal villages and devastating the region's main city. Despite weakening, the storm is likely to cause heavy rains, flooding, strong winds and mudslides as it makes its way north in the South China Sea. (Photo by Reuters/China Daily)