The Museum of Feelings doesn't really have “exhibits" in the conventional sense; rather, visitors move from one themed alcove to another, five in total, each with its own distinctive aroma. The “Optimistic Room," bathed in vivid pink and purple light, is little more than a lightshow, with patrons using small reflective panels to bounce light around the room. Here: People interact in the “optimistic” room at the Museum of Feelings, a pop-up installation in New York, December 15, 2015. (Photo by Stephanie Keith/Reuters)

Winner of the Sandow bodybuilding competition, Mr. Murray. (Photo by Reinhold Thiele/Thiele/Getty Images). Circa 1905

An exhibitor takes a photo with a Huawei Mate 10 Pro during the 2018 CES in Las Vegas, Nevada, U.S. January 9, 2018. CES, the world's largest annual consumer technology trade show, runs through January 12 and features about 3,900 exhibitors showing off their latest products and services to more than 170,000 attendees. (Photo by Steve Marcus/Reuters)

Street entertainer and fortune teller “Juana La Cubana” smiles holding a cigar in her mouth as she waits for tourists in Havana, Cuba, Sunday, May 24, 2015. Juana is 72 years old and has worked in the Cathedral square in Old Havana for 28 years. (Photo by Desmond Boylan/AP Photo)

Bronze whaler shark (Carcharhinus brachyurus), caught in traditional seine net and released by fisherman, Muizenberg beach, Cape Town, South Africa on October 11, 2016. Action shots have captured fishermen trying to free a potentially deadly Bronze Whaler shark who was caught in their nets. The incredible images show the eight-foot-long 500-pound predator lunging its mouth towards the fishermen who are desperately trying to pull it back into the safety of the sea by its tail. Eventually they succeeded. (Photo by Chris and Monique Fallows/NPL)

Rapper Pitbull performs onstage during Nickelodeon's celebration of the new Burbank facility on January 11, 2017 in Los Angeles, California. (Photo by Charley Gallay/Getty Images for Nickelodeon)

American model and television personality Kendall Jenner attends the Tiffany & Co. Paper Flowers event and Believe In Dreams campaign launch on May 3, 2018 in New York City. (Photo by Jamie McCarthy/Getty Images for Tiffany & Co.)

Vendors sell clothes on the roadside at a second-hand street side clothing market in Mumbai January 28, 2015. The market is open daily for three hours and hundreds of vendors gather to barter or sell used clothing. (Photo by Danish Siddiqui/Reuters)