To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A woman looks towards part of an artwork called “Lichen! Libido! (London!) Chastity!” by Anthea Hamilton, one of the four artists shortlisted for the Turner Prize 2016, as it is displayed at the Tate Britain gallery in London, Monday, September 26, 2016. The Turner Prize aims to promote public debate around new developments in contemporary British art. (Photo by Kirsty Wigglesworth/AP Photo)

Model Kendall Jenner presents a creation during the 2016 Victoria's Secret Fashion Show at the Grand Palais in Paris, France, November 30, 2016. The pulse-quickening, celebrity-filled catwalk event of the year: the Victoria's Secret fashion show takes place in Paris with performances from Lady Gaga and Bruno Mars. (Photo by Charles Platiau/Reuters)

A Hindu priest waits to perform prayers next to Tejas, India's first locally-built Light Combat Aircraft (LCA), before its induction into the Indian Air Force at the Hindustan Aeronautics Limited (HAL) Airport in Bengaluru, India, July 1, 2016. (Photo by Abhishek N. Chinnappa/Reuters)

British reality stars Kerry Katona and Michelle Heaton Relax poolside with their families in Bridgwater, Somerset, England on August 30, 2016. Kerry Katona was wearing a “Swag” t-shirt before stripping down to a red bikini. Kerry looked to be having a great time with Michelle and family. (Photo by FameFlynet UK)

Performers are reflected in a displayed vehicle before going onto the stage during the Auto China 2016 auto show in Beijing, China, April 29, 2016. (Photo by Damir Sagolj/Reuters)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.