Apple Senior VP of Worldwide Marketing Phil Schiller talks about the display on the new iPad during an Apple product launch event at Yerba Buena Center for the Arts on March 7, 2012 in San Francisco, California. In the first product release following the death of Steve Jobs, Apple Inc. introduced the third version of the iPad (iOS 5.1; Processor is an Apple A5X ARM-based unit; Display 2048 x 1536 pixels; Camera is set at 5 megapixels and has a 5-element lens plus auto face-detection, auto focus lock and image stabilisation for video; Wi-Fi + 4G) and an updated Apple TV. (Photo by Kevork Djansezian/Getty Images)

Promotional staff dressed in outfits of animation characters use a mobile phone at the Global Mobile Internet Conference (GMIC) 2015 in Beijing, China, April 28, 2015. (Photo by Kim Kyung-Hoon/Reuters)

Models promote the game “Diamond Dogs” during the Gamescom 2015 fair in Cologne, Germany August 5, 2015. Hundreds of thousands of visitors will enjoy one of the world's largest computer and video game events until Sunday. (Photo by Kai Pfaffenbach/Reuters)

Kat Graham attends the 2015 MTV Video Music Awards at Microsoft Theater on August 30, 2015 in Los Angeles, California. (Photo by Mike Windle/Getty Images for MTV)

A model walks the runway during the Versace show as part of Paris Fashion Week Haute Couture Spring/Summer 2015 on January 25, 2015 in Paris, France. (Photo by Pascal Le Segretain/Getty Images)

Models prepare backstage ahead of the Strateas.Carlucci show at Mercedes-Benz Fashion Week Australia 2015 at Carriageworks on April 13, 2015 in Sydney, Australia. (Photo by Ryan Pierse/Getty Images)

Models backstage ahead of the St George New Generation show at Mercedes-Benz Fashion Week Australia 2015 at Carriageworks on April 16, 2015 in Sydney, Australia. (Photo by Brendon Thorne/Getty Images)

A couple ride a motorcycle along a street during snow in Altay, Xinjiang Uighur Autonomous Region, China, November 8, 2015. Picture taken November 8, 2015. (Photo by Reuters/Stringer)