Aerialists of the Hungarian troupe Vincze Tunde Production perform on the opening night of Strand Festival in Zamardi, Hungary, 20 August 2025. (Photo by Tamas Vasvari/EPA)

People walk under a light projection during the Shanghai International Light Festival at a shopping mall complex in Shanghai on September 22, 2025. (Photo by Jade Gao/AFP Photo)

Erika Kirk stands next to the microphone which was used by Charlie Kirk at Utah Valley University on the day he was killed as she waits to greet U.S. Vice President JD Vance before closing out AmericaFest, the first Turning Point USA summit since the assassination of Charlie Kirk, in Phoenix, Arizona, U.S. on December 21, 2025. (Photo by Cheney Orr/Reuters)

French artist Gino rides the “Celestial Cyclo” tricycle built by him in Le Marais neighbourhood in Paris, France, August 15, 2015. (Photo by Pascal Rossignol/Reuters)

Heidi Klum (not pictured) was greeted by half-naked models arriving at Myer Melbourne on January 27, 2016 in Melbourne, Australia. The supermodel continued her tour of the country promoting her new season of lingerie for Heidi Klum intimates, a brand which she took over from Elle Macpherson in 2014. (Photo by Robert Cianflone/Getty Images)

A demonstrator argues with policewomen after she turned up her shirt and was taken out from a protest to demand the resignation of Brazilian President Dilma Rousseff, on March 13, 2016 in Paulista Avenue in Sao Paulo. Protesters, many draped in the Brazilian national flag, poured into the streets of Brasilia and Rio de Janeiro on Sunday at the start of mass demonstrations seeking to bring down President Dilma Rousseff. Authorities in Sao Paulo, Brazil's biggest city and an opposition stronghold, said they were bracing for a million protesters. (Photo by Miguel Schincariol/AFP Photo)

Young Ukrainians dance at nightclub House of Meteorologists, May 23, 2014. Sunday's upcoming election in Ukraine has not only exposed the divide between east and west, but between old and young. Unlike their elders, younger people have no memory of Soviet life, and most see themselves as Ukrainian. (Photo by Evelyn Hockstein/The Washington Post)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)