Groups of dressed-up pals took to the streets of Leeds, United Kingdom for famous Otley run on Saturday, March 2, 2024. (Photo by NB Press LTD)

An aerial view shows a packed parking lot at Citadel Outlets in Commerce, Calif., Thursday, November 28, 2024, as early Black Friday shoppers arrive at the mall. (Photo by Jae C. Hong/AP Photo)

People attend the second day of the Lollapalooza Chile Music festival, in the commune of Cerrillos, Santiago, Chile, 22 March 2025. (Photo by Ailen Diaz/EPA)

People walk under a light projection during the Shanghai International Light Festival at a shopping mall complex in Shanghai on September 22, 2025. (Photo by Jade Gao/AFP Photo)

(L-R) Singers Kelly Rowland, Beyonce and Michelle Williams perform during the Pepsi Super Bowl XLVII Halftime Show at the Mercedes-Benz Superdome on February 3, 2013 in New Orleans, Louisiana. (Photo by Ezra Shaw/Getty Images)

Uzbekistan's Javokhir Sindarov in action against Hans Niemann of the U.S. during the Diving Chess Competition in Cape Town, South Africa, on December 4, 2025. (Photo by Esa Alexander/Reuters)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

People take pictures of huge waves crash on the Viavelez seafront in the northern Spanish region of Asturias January 2, 2016. (Photo by Eloy Alonso/Reuters)