“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

Ialian artist Federico Mauro latest series takes a look at iconic footwear, and its symbolic representation of the people who wore them. With everything from Steve Jobs’ New Balance 991‘s to the Nike Air Mags sported by Marty McFly in Back to the Future II on show, the minimalist series shows how closely one’s identity can be linked to a single shoe.

See also: Famous Eyeglasses By Federico Mauro / Famous Guns By Federico Mauro

“After taking LSD. I lighting up a candle in the middle of the wood and during the 30 secondes of exposure, i make a meditation about the holism of nature surrounding me. Feeling the crystal vibration irradiating from the center of the Gaia mother earth. So in this picture i try to show you the magic, sacred metaphysical quality of the nature and new age bullshiting you”. – Benoit Paillé. (Photo by Benoit Paillé)

Retired Malam Jabba engineer Akbar Ali skis down the piste at the ski resort in Malam Jabba, Pakistan February 7, 2017. Atop the piste of Malam Jabba in Pakistan's once dangerous Swat Valley skiers schuss downhill, a new Chinese-built chairlift ferries tourists to the peak, and a luxury hotel is under construction to replace one torched by the Taliban. (Photo by Caren Firouz/Reuters)

19 individually themed and hand crafted art suites have been newly designed by creatives from across the world – from a swedish artist who made a giant snow elephant in the room, to a french team who fused snow, ice and disco into a groovy sleeping experience. Each year, the hotel creates a new series of artist-designed accommodation spaces that add to the existing landscape of private rooms. (Photo by Icehotel.com/Exclusivepix Media)

A Venezuelan Bolivarian National Police officer fires tear gas towards demonstrators during a protest in Caracas, Venezuela, Monday, April 10, 2017. Thousands of people in Venezuela's capital are protesting against the government of President Nicolas Maduro, demanding new elections and vowing to stay in the streets during the usually quiet Easter Week. (Photo by Fernando Llano/AP Photo)

A performer dressed in costume prepares to participate in the Gay and Lesbian Mardi Gras parade in Sydney, Australia, March 5, 2016. The Sydney Mardi Gras parade began in 1978 as a march and commemoration of the 1969 Stonewall Riots of New York. It is an annual event promoting awareness of gay, lesbian, bisexual and transgender issues and themes. (Photo by David Gray/Reuters)

A child, from Municipal school Parana, poses during the project “Fencing School” in Rio de Janeiro, Brazil, March 30, 2016. Children in Rio de Janeiro lift their sights and their swords to new idols, as a round of fencing workshops takes to public schools. The International Fencing Federation, together with the Brazilian and state federations, will reach 40 public schools in March and April. The aim is to whip up a following for the Olympic sport, little known in the soccer-mad nation, as Rio sets the stage for the Summer Games in August. (Photo by Sergio Moraes/Reuters)