People run into the sea at the beach of Scheveningen on New Year's Day, Scheveningen, Netherlands, 01 January 2023. The traditional New Year's dive was resumed after the two previous editions were canceled due to the corona crisis. (Photo by Remko de Waal/EPA/EFE/Rex Features/Shutterstock)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Photographer Joana Choumali’s latest project explores body image and beauty by documenting the men building Abidjan’s clothing models. The “Awoulaba” mannequin is a customised model designed with the African ideal of beauty in mind, curvier than the stick-thin examples usually seen in the west. They first appeared in 2011, and have since become a familiar sight outside the numerous clothing shops dotted throughout Ivory Coast’s capital, Abidjan. Here: An apprentice lines up his work on a roadside. (Photo by Joana Choumali)

“Emmy” award-winning cinematographer, Shawn Heinrichs teamed up with model and diver Hannah Fraser to carry out a unique underwater conservation fashion shoot in a remote location in the South Pacific Ocean. The pair are aiming to raise awareness for the plight of the marine mammals at the hands of whalers. During the ten day shoot Fraser swam and glided with pilot and humpback whales. Photo: “In this startling image model Hannah Fraser appears to be “dancing” with the giant whale ”. (Photo by Shawn Heinrichs/Barcroft Media)

A People's Liberation Army (PLA) commando jumps through a fire hoop part of an exercise during an open day event at the Ngong Shuen Chau Barracks, the PLA navy base in the territory, in Hong Kong, China, 01 July 2015. Thousands of visitors attended the PLA open day yesterday and today to mark the 16th anniversary of the handover from British rule. (Photo by Jerome Favre/EPA)

Migrants play soccer at makeshift camp in Via Cupa (Gloomy Street) in downtown Rome, Italy, August 2, 2016. Italy is taking in thousands of boat migrants every week for a third year in a row, and friction is common between them and those who live along the path many take on their journey towards northern Europe. (Photo by Max Rossi/Reuters)

Tennis star Anna Kournikova of Russia recreates a legendary Marilyn Monroe pose during the filming of the adidas climacool commercial on location in Los Angeles. (Photo by CLIVE BRUNSKILL/Getty Images). 11 Mar. 2002