While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Actress Oh In-Hae and director Ahn Sang-Su arrives for the opening ceremony of the 16th Busan International Film Festival (BIFF) during the press conference at the Busan Cinema Center on October 6, 2011 in Busan, South Korea. The biggest film festival in Asia showcases 307 films from 70 countries and runs from October 6-14. (Photo by Chung Sung-Jun/Getty Images)

Night lovers; Hormozgan province, Iran. “In this picture, you can see the Milky Way rising on a fascinating spring night on the Persian Gulf coast. The stunning cliffs of this area make every viewer imagine and even talk to them! The light pollution from a faraway city was quite strong, so it was a challenging post-processing process. I’m a nightscaper who tries to achieve an artistic look in my images, and in this image, I tried to convey and capture the magic of this location”. (Photo by Mohammad Hayati/Milky Way Photographer of the Year)

A man dressed in a condom costume walks at Caleta Portales beach, during a summer awareness campaign by the Chilean Corporation for the Prevention of AIDS in Valparaiso city, northwest of Santiago January 9, 2015. (Photo by Rodrigo Garrido/Reuters)

A girl smiles as her hair is blown by a strong wind in the Chinatown area in Yokohama, near Tokyo, Friday, January 27, 2017. (Photo by Koji Sasahara/AP Photo)

Janelle Monae (L) and Taraji P. Henson pose with the SAG Award for Outstanding Cast in a Motion Picture award for “Hidden Figures”, during the 23rd annual Screen Actors Guild Awards ceremony at the Shrine Exposition Center in Los Angeles, California, USA, 29 January 2017. (Photo by Paul Buck/EPA)

Festival goers having fun at the Balaton Sound music festival in Zamardi next to the Lake of Balaton, 110 km (68 miles) west of Budapest, July 8, 2017. (Photo by Sandor Csudai)

Head of the department of the interior architecture at Estonian Academy of Arts Hannes Praks poses for a picture in the wooden megaphone in the forest near Pahni village, Estonia, September 28, 2015. (Photo by Ints Kalnins/Reuters)