Visitors watch as Grigory Broverman, a member of the Cryophile winter swimmers club, pours a bucket of cold water over his 6-year-old daughter Liza during a flash mob, part of a celebration of Polar Bear Day at the Royev Ruchey Zoo in a suburb of the Siberian city of Krasnoyarsk, Russia, November 29, 2015. The air temperature was around minus 5 degrees Celsius. (Photo by Ilya Naymushin/Reuters)

A swimmer competes during the UK Cold Water Swimming Championships at Tooting Bec Lido in south London January 24, 2015. (Photo by Luke MacGregor/Reuters)

Swimmers in fancy dress splash as they participate in the New Year's Day Loony Dook swim at South Queensferry, Scotland January 1, 2015. (Photo by Russell Cheyne/Reuters)

A competitor dressed up as Santa Claus jumps into the sea during the 102nd Barcelona Traditional Christmas Swimming Cup at the Old Harbour of Barcelona on December 25, 2011 in Barcelona, Spain. (Photo by David Ramos/Getty Images)

A model walks the runway in the Maria Escote fashion show during the Mercedes-Benz Fashion Week Madrid Autumn/Winter 2012 at Ifema on February 4, 2012 in Madrid, Spain. (Photo by Carlos Alvarez/Getty Images)

Singer Vlad Topalov and model Victoria Lopyreva wear creations by designer YanaStasia on day 5 of the Mercedes-Benz Fashion Week Russia Fall/Winter 2011/2012 at the Congress Hall on April 4, 2011 in Moscow, Russia. (Photo by Pascal Le Segretain/Getty Images)

“Kids of Sapa”. Four little beautiful Hmong girls from Lao Chai Village, near Sapa, Vietnam. (Photo and caption by Felipe Hanower/National Geographic Traveler Photo Contest)

“Vyacheslav Mikhailovich Zaitsev (Russian: Вячеслав Михайлович Зайцев), more commonly known as Slava Zaitsev (Russian: Слава Зайцев), born 2 March 1938 in Ivanovo, Russian Soviet Federative Socialist Republic, is a Russian fashion designer, painter, graphic artist and theatrical costume designer”. – Wikipedia

Photo: A models wears a creation by designer Slava Zaitsev during his fashion show on Day 1 of the Mercedes-Benz Fashion Week Russia Fall/Winter 2011/2012 at the Congress Hall on March 31, 2011 in Moscow, Russia. (Photo by Pascal Le Segretain/Getty Images)