Assistant Manager Jayesh Vaghela brushes a vintage silk top hat at Lock & Co. Hatters on March 22, 2011 in London, England. Founded in St. James's in 1676, when Charles II was on the throne, this family owned business has provided hats for Royalty and the gentry for over 300 years. Staff report that sales of formal hats are booming ahead of the wedding of Prince William and Kate Middleton in Westminster Abbey on April 29, 2011.

The “Paolo Di Paolo: Lost World” exhibition presents more than 250 largely unseen images from the photographer’s archive. Di Paolo chronicled life in his country as an economic boom followed the destruction of the second world war. Although those were the years of la dolce vita he was an anti-paparazzo – he shunned the salacious and respected his subjects. The exhibition is at MAXXI, the National Museum of 21st Century Arts in Rome until 30 June. Here: Viareggio in 1959. (Photo by Paolo Di Paolo/National Museum of 21st Century Arts)

In this Tuesday, June 23, 2015, photo, an Israeli vendor waits for clients at the southern Israeli town of Sderot, next to the Israel-Gaza border. A year after the Gaza war, the community in southern Israel, long battered by rockets from the Hamas-run territory next door, has slowly recovered and is even seeing a quiet boom. (Photo by Oded Balilty/AP Photo)

In this July 10, 2014 photo, Chris Minore, of Orange, Conn., performs the under chop technique at the Adirondack Woodsmen's School at Paul Smith's College in Paul Smiths, N.Y. Eighteen young students in matching gray sports shirts took part recently in a weeklong crash course on old-school lumberjack skills such as sawing, chopping, ax throwing, log boom running and pole climbing. (Photo by Mike Groll/AP Photo)

This picture taken on June 25, 2019 shows couples wait for their turn for their pre-wedding photo shoot at the Love Story in Rome Studio in Beijing. Increasingly elaborate pre-wedding photos are a booming industry in China, as young couples spend time and cash lining up glamorous photo shoots to display on their big day. (Photo by Fred Dufour/AFP Photo)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.