Moscow’s Red Square has seen its share of strange stuff over the centuries, from medieval public executions to artistic self-mutilations. But a giant Louis Vuitton suitcase took many Muscovites completely by surprise. The 9-meter high, 30-meter long building covered in iconic gold-on-brown pattern erected last week is to host a historic exhibition.

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Britain's Queen Elizabeth, second left, sits next to fashion editor Anna Wintour, third left, and Caroline Rush, chief executive of the British Fashion Council (BFC) as they view Richard Quinn's runway show before presenting him with the inaugural Queen Elizabeth II Award for British Design, as she visits London Fashion Week's BFC Show Space in central London, Tuesday, February 20, 2018. (Photo by Yui Mok/Pool photo via AP Photo)