A masked Bulgarian dancer takes part in the second competition day of the 24th International Festival of Masquerade Games “Surva” in the town of Pernik, Bulgaria Saturday, January 31, 2015. Some 5,000 people are expected to take part in the three-day festival devoted to an ancient Bulgarian pagan rite. Surva is performed by costumed men, some in sheepskin, or other colorful garments, bells and masks, who walk around and dance to scare away the evil spirits, in hope to provide a good harvest, health, fertility, and happiness. (Photo by Valentina Petrova/AP Photo)

As part of a promotion to celebrate the arrival of Game of Thrones season 3 to their streaming video service, they have placed a huge dragon skull on a popular beach in Dorset, England. Something that will certainly get your attention when going for a leisurely stroll along the shore.

George R.R. Martin, Lena Headey, Sophie Turner, and other cast and crew of Game of Thrones have faced the winds of winter – or anyway, a bucket of ice water – with the popular charity challenge. HBO’s Game of Thrones gives fans chills in every episode. But as the Ice Bucket Challenge for ALS research has exploded across the internet, the cast and crew of the shocking show gave themselves goosebumps as they stepped up to get soaked.

DJ Deadmau5 arrives at Spike TV's “2011 Video Game Awards” at Sony Studios on December 10, 2011 in Los Angeles, California. (Photo by Christopher Polk/Getty Images)

A competitor tries to swipe away some grease as he slips off the “gostra”, a pole covered in grease, during the celebrations for the religious feast of St Julian, patron of the town of St Julian's, outside Valletta August 30, 2015. In the traditional “gostra”, a game stretching back to the Middle Ages, young men, women and children have to make their way to the top of a pole and try to uproot one of the flags to win prizes. Photo by Darrin Zammit Lupi/Reuters)

An image of the popular video game “Angry Birds” is displayed on an iPod Touch on March 18, 2011 in San Anselmo, California. The “Angry Birds” mobile device video game developer Rovio is begnning the process of seeking an initial public offering (IPO). (Photo Illustration by Justin Sullivan/Getty Images)

Indigenous women from the Kamayura tribe take part in a demonstration of Huka Huka fight at the first World Games for Indigenous Peoples in Palmas, Brazil, October 29, 2015. (Photo by Ueslei Marcelino/Reuters)

An indigenous woman participates in a parade called "International Indigenous Beauty" during the first World Games for Indigenous Peoples in Palmas, Brazil, October 24, 2015. Billed as the indigenous Olympics, the games are expected to attract nearly 2,000 athletes from dozens of Brazilian ethnicities, as well as from such far-flung nations as Ethiopia and New Zealand. (Photo by Ueslei Marcelino/Reuters)