View of the work “Divided” (2016), within the visual artist's exhibition “Urs Fischer: Lovers”, exhibited at the Museo Jumex in Mexico City, Mexico 31 March 2022. The sensations and emotions of love and life, as well as the energy and forces that create and wear it down, inhabit “Urs Fischer: Lovers”, the first solo exhibition in Mexico by Swiss plastics artist Urs Fischer. (Photo by Alex Cruz/EPA/EFE)

When Stu Thomson (Cut Media) and Danny MacAskill approached us (Santa Cruz Bicycles) with the idea of being the first to tackle the Black Cuillin ridge on a bicycle, we were in from the start. Located on the Isle of Skye (Danny’s home on the west coast of Scotland) the ridge is infamous for its jagged trails, wild weather and dramatic climbing route up the “Inaccessible Pinnacle”.

A Humboldt penguin stands on weighing scales whilst being photographed by members of the press during a photocall at the annual weigh-in at London Zoo in London, Britain, 24 August 2016. Every animal that is in the zoo is weighed and measured and the statistics recorded so the data can be shared with zoos across the world. (Photo by Hannah McKay/EPA)

A penguin swims in its enclosure during a photocall to promote London Zoo's annual stock take of animals on January 4, 2012 in London, England. The zoo's stocktake takes place annually, and gives keepers a chance to check on the numbers of every one of the animals from stick insects and frogs to tigers and camels. (Photo by Dan Kitwood/Getty Images)

A Sotheby's employee poses with a “Return of the Jedi” promotional C-3PO Helmet 1983, estimated at £15,000-£25,000 created by George Lucas' visual effects company during a photocall at Sotheby's in London, Britain on December 6, 2019. (Photo by Thomas Mukoya/Reuters)

American singer Janelle Monae poses during a photocall before Chanel Fall/Winter 2020/21 women's ready-to-wear collection show during Paris Fashion Week in Paris, France, March 3, 2020. (Photo by Piroschka van de Wouw/Reuters)

Soo Joo Park poses during a photocall before the Chanel Spring/Summer 2019 women's ready-to-wear collection show during Paris Fashion Week in Paris, France, October 2, 2018. (Photo by Gonzalo Fuentes/Reuters)

Gorillas sit next to a ruler during a photocall for the annual weigh-in at London Zoo in London, Britain August 24, 2017. During the weigh-in, animals across the zoo have their vital statistics recorded including their height and weight and the information is then shared with zoos across the world to help zookeepers compare important information on thousands of endangered species. (Photo by Neil Hall/Reuters)