St Andrews University students skinny dip in the sea as May Day celebrations in St Andrews, Scotland on April 30, 2017. Hundreds of revellers ditched their clothes and bravely jumped into the bitterly cold North Sea. (Photo by Alamy Stock Photos)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Students from St Andrews University are covered in foam as they take part in the traditional “Raisin Weekend” in the Lower College Lawn, at St Andrews in Scotland, Britain October 17, 2016. The weekend, which begins on Sunday, involves rituals for new students, culminating in a foam fight on Monday morning. (Photo by Russell Cheyne/Reuters)

Students from the University of St Andrews jump into The North Sea, as a good luck tradition before exams start on the East Sands in St Andrews, Fife, Scotland on May 1, 2018. (Photo by Derek Allan/Alamy Live News)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)