“I was doing some event shooting for Bar One's Beer And Wine garden. I was working with these two ladies when all of a sudden I hear an "excuse me” and I see dude step into the frame right when I pressed the shutter button!” (Photo by 17thletter Photography)

German Oliver Struempfl competes to set a new world record in carrying one liter beer mugs over a distance of 40 m (131 ft 3 in) in Abensberg September 7, 2014. Struempfl carried 27 mugs over 40 meters to set a new record for the Guinness book of records. (Photo by Michael Dalder/Reuters)

Fluffy toy panda bears as part of the art installation “Panda mie” by Italian restaurant owner Giuseppe “Pino” Fichera sit over beers at his restaurant “Pino's” to raise awareness of the COVID-19 lockdown's business impact on gastronomy in Frankfurt, Germany, November 24, 2020. (Photo by Kai Pfaffenbach/Reuters)

In this image released on April 18, Kimberly Schlapman, Jimi Westbrook, and Karen Fairchild of Little Big Town perform “Wine, Beer, Whiskey” at the 56th Academy of Country Music Awards on April 18, 2021 in Nashville, Tennessee. (Photo by Brent Harrington/CBS Handout via Reuters)

New York Yankees' Domingo Germán, center, is doused by teammates after he pitched a perfect game against the Oakland Athletics in a baseball game in Oakland, Calif., Wednesday, June 28, 2023. The Yankees won 11-0. (Photo by Godofredo A. Vásquez/AP Photo)

Santa Claus helps close out the "100 Year Anniversary of the 1911" by playing one chorus of "Jingle Bells" with the Colt 1911 Series 80 Government model. Ammo is .45 ACP Winchester 230 gr FMJ, approximately 98 rounds.

Eduardo Salles (Mexico City, 1987) is advertiser, designer, illustrator, writer and professor at the Miami Ad School. And a professional procrastinator!, he says. Ex Creative Director of Nike, Kit Kat and Red Cross Mexico. He has won awards as diverse as Cannes Lions (advertising), Walter Reuters prize (journalism) and Juan Rulfo Short Story Award (literature).