Fans dressed as Darth Vader and Chewbacca take a boat trip to the Skelligs on May 4, 2018 in Portmagee, Ireland. The first ever Star Wars festival is taking place against the backdrop of the famous Skellig Michael island which was used extensively in Episode VII and Episode VIII of the popular science fiction saga. The small fishing village of Portmagee, which is closest to the location, has seen a boom in tourism following the latest films. The vilage will host a Star Wars drive-in and a Star Wars themed Irish dancing competition over the weekend. (Photo by Charles McQuillan/Getty Images)

Lava erupts from a crater of Mt. Etna, Europe's largest active volcano, behind Santa Maria della Guardia church in Belpasso, near Catania, in southern Italian island of Sicily, early Friday, June 18, 2021. Since Feb. 16, 2021, Mt. Etna has begun a series of spectacular eruptive episodes. (Photo by Salvatore Allegra/AP Photo)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.