Firefighters and emergency personnel climb the stairs during the Melbourne Firefighter Stair Climb at the Crown Metropol Melbourne in Melbourne, Australia, 10 September 2022. The Melbourne Firefighter Stair Climb features firefighters and emergency personnel climbing 28 flights of stairs wearing 25kgs of turnout gear to raise money for mental health. (Photo by Con Chronis/EPA/EFE)

Medical workers wearing protective gear to protect against coronavirus infection, carry a patient at infectious diseases hospital where patients with coronavirus are treated in St.Petersburg, Russia, Wednesday, June 3, 2020. (Photo by Dmitri Lovetsky/AP Photo)

Texas state troopers in riot gear try to break up a pro-Palestinian protest at the University of Texas, during the ongoing conflict between Israel and the Palestinian Islamist group Hamas, in Austin, Texas, April 24, 2024. (Photo by Jay Janner/USA Today Network via Reuters)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.