241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.
In 2009, David Horvitz started the “Heads in Freezers” meme. Participants took photos of their heads in freezers, tagged them with “241543903” and uploaded them to social media sites like Tumblr.

A worker refreshes himself with a fan after loading a container with rice bags at an export plant in the central Chainat province in Thailand, December 16, 2015. (Photo by Jorge Silva/Reuters)

Boy rests on bags of recyclable waste at a rubbish dump outside Yemen's Red Sea port city of Houdieda January 19, 2016. (Photo by Abduljabbar Zeyad/Reuters)

Phuket, Thailand. The girl is in the pool, which is higher than the land, and the elephant is on the land behind the pool. The photographer used an underwater bag to get a half submerged image. (Photo by Justin Mott)

A worker carries a bag of peeled carrots on her head outside a vegetable market in La Trinidad, Benguet in northern Philippines August 6, 2016. (Photo by Erik De Castro/Reuters)

An Iranian girls a bag of goldfish ahead of Nowruz, the Iranian New Year, in Tehran, Iran on March 17, 2021. (Photo by Majid Asgaripour/WANA (West Asia News Agency) via Reuters)

A driver steers a lorry laden with bags of plastic bottles across a recycling yard at the outskirts of Beijing, China, August 19, 2016. As authorities try to control Beijing's burgeoning population and capitalize on skyrocketing land prices, scrap collectors say they are being pushed out despite playing a vital role in China's unique recycling ecosystem. (Photo by Thomas Peter/Reuters)