A hot air balloon depicting a dog that participates in the International Hot Air Balloon Festival, flies over Leon, Guanajuato state, Mexico, on November 14, 2020, amid the COVID-19 coronavirus pandemic. The festival, in which 100 air balloons participate, was held without spectators to avoid crowds and prevent contagion. (Photo by Ulises Ruiz/AFP Photo)

Leon Feingold, right, drops his jeans as his girlfriend Patrizia Calvio looks in her purse on the uptown E Train during the 18th annual No Pants Subway Ride, January 13, 2019, in New York. (Photo by Kathy Willens/AP Photo)

Bollywood actress and former p*rn star Sunny Leone stands with her wax likeness during its unveiling at the Madame Tussauds museum in New Delhi, India, Tuesday, September 18, 2018. The statue unveiled Tuesday represents the 37-year-old celebrity's acceptance by mainstream Indian society even as conservative Indian politicians condemn her p*rn-star past. (Photo by Anupam Nath/AP Photo)

Models walk down the runway during the Addition Elle/Ashley Graham Lingerie Collection fashion show during the Spring 2016 Style 360 on September 15, 2016 in New York City. (Photo by Fernando Leon/Getty Images)

Lourdes Leon dares to bare just like her superstar mother Madonna as she stars in a new Dion Lee campaign on August 2, 2023. Stunning Lourdes, also known as Lola, poses in nothing but boots and handbags for the fashion brand's new Cage Chain collection. (Photo by Carlota Guerrero/Dion Lee/The Mega Agency)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.